Our Team

We are a team of cyber security industry experts from all disciplines including management, corporate, sales, marketing, product development and finance

  • Amir Kotler

    CEO, Co-Founder and the Strategy Expert

    Amir spent more than a decade in the elite IDF military 8200 intelligence unit. He is a management expert specializing in building successful management teams, and an experienced CEO of both start-ups and enterprises with multiple assets and holdings. Amir is the founder of Promisec, a cyber security company that ensures endpoint security for hundreds of organizations across the globe. An expert in increasing value by turning small ventures into multi-million dollar companies, Amir has raised millions of dollars in funding to date. As a specialist in the Cyber Security and Fintec industries as well as international business and go-to-market strategies, Amir is on the board of directors and advisors of a number of companies and has helped them to realize their full potential. Amir has an MBA in Marketing from the University of Manchester.

  • Dan Yachin

    Analyst & Market Expert

    Dan Yachin has been a research director at IDC's Emerging Technology Group for over a decade, where he provides market analysis on new technologies and business development consulting in various areas including security, cloud computing, IT management, Big Data, Internet of Things, storage, and mobile enterprise. Dan has vast experience working with startup companies, learning their challenges and helping them with different aspects of their business including product strategy, market positioning, go-to-market, competitive analysis, and market entry strategy. Dan has met and worked with dozens of security start-ups and established vendors to gain insight into their technologies, products, strategies and experiences.

  • Shimon Gruper

    Co-Founder and Chief Technology Expert

    Shimon has more than 25 years of experience in technology and information security. He is a serial entrepreneur who has founded and managed three startups, led four VC funding rounds and two exits. Shimon founded and managed NovaSpark Technology and Information Security and co-founded Vibesec. He was VP of Security at Aladdin, and prior to that he founded and managed eSafe (formerly EliaShim), one of the first anti-virus companies in the world, and inventors of the Personal Firewall concept. His industry expertise includes cyber security, VoIP security, UC security, anti-virus, anti-malware and anti-spam.

  • Amy Ariel

    CMO and Product Marketing Expert

    Amy is the founder and CEO of Ariel Marketing, a leading provider of marketing services that help companies define winning market strategies, attract and retain customers, and accelerate sales. Amy has helped dozens of startups with their marketing strategy and execution, enabling early-stage companies to launch their products in the international market and achieve successful investments and exits. Some of her cyber-security clients include Tufin, Skyfence (acquired by Imperva), BUFFERZONE, Biocatch, LetMobile (acquired by LANDESK), LightCyber, Seculert, Porticor (acquired by Intuit), BETTER, SecBI and EverCompliant. Amy holds a BA from Columbia University in New York.

  • Ofer Sela

    Financial Expert

    Ofer is a partner at KPMG. He is a senior financial expert servicing emerging venture-backed and public technology companies. He specializes in the software and communications segments, with special focus on improving KPIs, recurring revenue metrics and other value creation methodologies.

    Ofer has in-depth industry knowledge gained through extensive experience advising companies on issues associated with high growth, mergers and acquisitions, strategic partnering, purchase accounting, due diligence, licensing arrangements, strategic and operational risk management.

  • Lior Tal

    Serial Entrepreneur

    Lior is a cyber-security veteran. Before co-founding Rep'nUp, Lior co-founded Guardium, a leading database security company which was acquired by IBM for $225M and Insightix, a real-time network discovery and network access control (NAC) solution, which was acquired by McAfee. Prior to Guardium, Lior worked with several security companies including Security-7 (acquired by Computer Associates), Entercep (acquired by McAfee), Whale Communications (acquired by Microsoft) and SkyBox Security. Lior holds a BA in Economics from Bar Ilan University and studied towards an MBA at Boston University.

  • Amit Banai

    The Legal WYZ

    Amit is a founding partner at Banai Azriel Stern, Attorneys at Law. He currently practices civil law with an emphasis on corporate law, start-ups, and business development-related activities for high-tech and bio-tech companies. Previously, amit was a senior Project Manager at Comsec, the largest Cyber Security Consulting Group in Israel, and among the largest in Europe. Amit graduated Cum Laude from the IDC with an LLB, BA, in Law and Business Administration.

  • Osnat Srarusi-Firstarter

    High Tech Law Expert

    Adv. Sarusi Firstater is a partner at Lipa Meir & Co., and serves as the head of the of the firm's High-Tech department.
    Adv. Sarusi Firstater specializes in corporate and commercial law with an emphasis on high-tech transactions. Adv. Sarusi Firstater has 15 years of experience in high-tech work, representing high-tech companies in all stages of their growth from the representation of start-up companies through the representation of large public companies and investors in these companies. Adv. Sarusi Firstater is regarded by her peers as one of the most professional, meticulous and dedicated attorneys in the field. Besides her vast commercial knowledge, Adv. Sarusi Firstater is a certified Information System Analyst with vast experience in the IT industry.