Our Blog

Practical advice for cyber security entrepreneurs. Learn from our experience.


28
AUG

Decision making in a startup - A letter to the CEO

The start up world is dynamic, full of strange situations that require smart decisions. Some managers, who barely have the requisite entrepreneurial experience are forced to face these situations alone. The fact that the majority of inexperienced leaders make decisions intuitively, makes them feel that perhaps it is not the best way to go about it, and the second-guessing sometimes leads to even weaker results. ...

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16
AUG

Building a Sales Team for Your B2B Startup in a Foreign Country

Your company has exhausted its potential in the local market. It’s time to move beyond your borders, into bigger markets, like the US and Europe. Much like when you planned for the local market, the big question of how to adequately consider and set up a remote sales team needs to be properly thought out. ...

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12
JUL

Selling Solutions to CISOs; A 5 Minute Guide

A lot of people claim they’ve done it before. And there’s a lot of empty talk about what and how we think the CISO thinks. Let’s make some order, and figure out what it really takes to meet the needs of a CISO and deliver enough value to close the deal. ...

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3
MAY

How Should Founders Split Equity?

It’s no secret that it will take you and your co-founders 7 to 10 years to build a company of great value. Clearly you have to prepare for a marathon, not a 100-meter sprint. One founder may contribute more during the first year, and another may bring greater value in the third year, but in this important relationship that ebbs and flows, it’s critical to avoid unbalanced founder equity splits. ...

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