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Practical advice for cyber security entrepreneurs. Learn from our experience.


The Art of the Shortcut

As an entrepreneur you are constantly looking for shortcuts.  Bypassing a few steps is not a tragedy, you tell yourself. Let’s skip version 0.5 and launch the software now, you tell your colleagues. Let’s skip the design partner phase and the beta site and start immediately with the commercial steps of the company… and so on.


As you can imagine, building a cyber security business from scratch takes a long time and a lot of blood and sweat, so it's natural for first-time entrepreneurs to look for shortcuts. You will allow yourself to try and reach your goals faster than you might, believing deep down in your heart that this shortcut is probably a stroke of luck or fortune.

The true believers in shortcuts will probably wait until their company is up and selling before they establish their company formally.  Some will rely on informal agreements and verbal consent with their co-founders and the people who helped them establish the product or develop the technology. A few will bypass the market evaluation (customer need and competitive analysis).

I would say: Don’t skip the process of building your start up step by step. There is a reason why you and your team must go through the entire process to grow your company. Shortcuts are great, especially if they take place in parallel to a professional process. A generous offer from a VC can change the course of the company for the best, surprisingly positive feedback from a giant customer can restructure your sales operation and increase your company’s value -  but don’t stray from the main road: it's extremely  important to go through the correct process for building a quality company, despite the difficulties your your team will probably face.

Too many shortcuts can come back to haunt you. Be prepared.